BABYMONSTER’s music video for “PSYCHO” has surpassed 100 million views on YouTube, YG Entertainment announced on the 3rd.



According to YG Entertainment, the music video for “PSYCHO,” a track from BABYMONSTER’s second mini album WE GO UP, exceeded 100 million views on YouTube at around 11:30 a.m. that day. It reached the milestone in just about 14 days since its release on the 19th, marking an exceptionally fast rise—second only to the title track “WE GO UP,” which exceeded 100 million views in approximately 13 days, the fastest record among K-pop releases this year.



The achievement was widely anticipated. Upon release, the “PSYCHO” music video topped YouTube’s “Most Viewed Videos in 24 Hours,” and held the No. 1 spot on the Worldwide Trending Music Videos chart for three consecutive days, maintaining strong momentum thanks to enthusiastic support from global music fans.



The “PSYCHO” music video has been praised for its conceptual direction that amplifies the song’s intense mood and for its dreamy, surreal atmosphere that blurs the line between dream and reality. Fans especially highlighted the members’ bold transformations and expressive performances, which deliver deep immersion and showcase the group’s limitless concept versatility.



With this, BABYMONSTER now holds 15 videos with over 100 million views. Their high-quality content—from music videos to YG’s self-produced performance videos—continues to captivate music fans worldwide. The group’s official YouTube channel has surpassed 6.5 billion cumulative views and 10.7 million subscribers, reinforcing their status as next-generation “YouTube queens.”



Meanwhile, BABYMONSTER performed at their debut “2025 MAMA AWARDS” on the 28th, showcasing “WE GO UP,” “DRIP,” and covers of “What It Sounds Like” and “Golden” by Pharita, Ahyeon, and Rora. Their standout performance and live vocals became a major topic of discussion. The two performance videos are currently ranking No. 1 and No. 2 in total views among all performers, showing a powerful upward trend driven by global acclaim.


Written by Han Hae Seon
Translated by Lee So Yun