Girl group VVUP has become a trending topic after teaming up with one of the hottest Vietnamese directors in the industry, Phuong Vu.



VVUP (KIM, PHAN, SUYEON, JIYOON) released their first mini album “VVON” on the 20th, and Phuong Vu drew attention for directing the music video for the title track “Super Model.” Considered a leading Gen Z creator in Vietnam, Phuong Vu has rapidly expanded his influence through visual campaigns for numerous brands including Vietnam Airlines, Samsung, and notably, Apple’s “Shot On iPhone” campaign.



Known for his distinctive directorial style, Phuong Vu breaks genre boundaries by freely combining contrasting elements such as traditional culture, street sensibility, pop culture, and surreal imagery, creating a unique and highly artistic visual identity.



As this marks Phuong Vu’s first time directing a music video for a K-pop group, the video for “Super Model” has been met with an enthusiastic response from music fans. The fantasy-driven narrative, shifting between reality and illusion with an original aesthetic, depicts VVUP’s destined journey as they rise to become top super models.

Written by Lee Seung Hun
Translated by Lee So Yun