HYBE has formed a partnership with LAFC (Los Angeles Football Club), the U.S. Major League Soccer (MLS) team that Son Heung-min currently plays for, to create a K-culture festival merging K-pop and sports. This marks HYBE’s first-ever partnership with an American professional soccer team.
As part of the collaboration, HYBE will sponsor a K-culture event during the “Audi 2025 MLS Cup Playoffs” home opener, held on October 29 (local time) at BMO Stadium in Los Angeles.
The event aims to highlight the cultural ties between Los Angeles and Korea while introducing local sports fans to the vibrancy of K-culture. Notably, Los Angeles is home to one of the largest Korean communities in the United States.
Through this partnership, HYBE and LAFC plan to deliver an immersive K-culture festival that blends Korean culture, music, and community for fans attending the match.
During the game at BMO Stadium, K-pop music will be played throughout, accompanied by a light show synchronized to songs by HYBE artists such as BTS, SEVENTEEN, and CAT’S EYE.
The 22,000-seat BMO Stadium is also well-known as a concert venue for HYBE artists including j-hope, SEVENTEEN, TOMORROW X TOGETHER, and ENHYPEN.
Written by Yoon Sang Geun
Translated by Lee So Yun
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