BTS Jungkook’s “Thrown-On” Outfit, Previous Size Already “Sold Out”



On the day of the live broadcast, the official account of the World Music Awards (WMA) reported, “All sizes of the LU’U DAN Washed Zip Hoodie that Jungkook wore on the beach during BTS’s Weverse Live are already sold out on the brand’s official store website.”



During the broadcast, Jungkook paired a gray sleeveless shirt with a black zip-up hoodie, showcasing a natural yet subtly sexy charm. He completed the look with earrings and a lip piercing, adding a hip and stylish edge. Overseas media outlet SK POP also reported via its official account that after the LU’U DAN Washed Zip Hoodie worn by Jungkook during the Weverse beach live sold out, fans reacted by calling him the “SOLD OUT KING.” Earlier on July 31, the mask Jungkook wore when departing for Los Angeles for overseas schedules also temporarily sold out.



Items Jungkook used during live broadcasts—such as beer glasses, scented candles, mugs, and seasoned seaweed—have repeatedly sold out. After his mukbang, the fried chicken brand he personally bought (“with his own money”) shot to No. 1 and No. 6 on food delivery app real-time popular search rankings.



In addition, Jungkook has continued to demonstrate the so-called “Jungkook Effect,” where clothes, shoes, bags, toothbrushes, perfumes, wines, and various other items he wears, eats, or uses quickly sell out or face order surges. He has also sparked worldwide sell-out frenzies and explosive sales increases simply by mentioning products such as fabric softeners and kombucha.


Written by Mun Wan Sik
Translated by Lee So Yun