As HYBE Music Group’s integrated label audition continues successfully, a related pop-up event will be held in Japan.



From August 27 to 30, HYBE will host the 2025 HYBE MUSIC GROUP AUDITION POP-UP: WE BELIEVE IN YOU OFFLINE POP-UP STORE at MIL GALLERY & MIL 2ND in Shibuya, Tokyo. The pop-up, themed around HYBE’s mission “We believe in music,” is designed to highlight the unique characteristics of each label participating in the HYBE Music Group Audition.



Exhibitions will feature eight labels: Big Hit Music, Belift Lab, Source Music, Pledis Entertainment, KOZ Entertainment, ADOR, YX LABELS, and HYBE X Ryan Tedder, led by Grammy Award-winning producer Ryan Tedder, who has won four Grammy Awards.



Located near Cat Street, a hotspot popular with trend-conscious young people in their teens and twenties, the pop-up is expected to attract significant attention. Visitors can enjoy various exhibits, event zones, and a message wall. A special booth will allow attendees to experience the journey of becoming a musician. Upon entry, visitors receive an ID card symbolizing a trainee, and at the end, they can take photos at a photo booth featuring HYBE’s internal spaces. This interactive setup offers an immersive experience, connecting exhibitions and trainee-themed activities seamlessly.



The pop-up is open to all, whether or not visitors are audition participants. Both advance reservations and on-site registration are available, with one ticket per person on the official audition website until August 30. The pop-up will operate daily from 11:00 a.m. to 7:00 p.m. during the four-day period, and visitors will receive a small commemorative gift.



Meanwhile, the HYBE Music Group Audition allows applicants to apply to all eight HYBE labels with a single registration. This is the first time HYBE has held an integrated audition across its music group. Applications opened on July 14 and will continue online until September 7.



Written by Kim Su Jin
Translated by Lee So Yun