The release of BLACKPINK’s new song “JUMP” is just one day away.



The highly anticipated track will officially drop on July 11 at 1 PM (KST). First unveiled during the group’s concert in Goyang, the song has already received rave reviews for its intense addictive sound, signaling early signs of a major hit.



The music video, directed by Grammy Award-winning director Dave Meyers, is also drawing significant attention.



The individual teaser images showcased each member’s photogenic charm—from dynamic poses and captivating gazes, to eye-catching balloon-themed outfits with a unique vibe. These teasers further highlighted BLACKPINK’s exceptional concept-digesting abilities and heightened anticipation for the group’s new and evolving allure.



BLACKPINK is currently on their global tour “BLACKPINK WORLD TOUR ”, which spans 16 cities and 31 shows.



After successfully kicking off the tour in Goyang, the group is set to perform in Los Angeles on July 12 and 13, followed by stops in Chicago, Toronto, New York, Paris, Milan, Barcelona, London, Kaohsiung, Bangkok, Jakarta, Bulacan, Singapore, Tokyo, and Hong Kong—continuing to captivate fans at stadium-scale venues around the world.



Written by Lee Seung Hun
Translated by Lee So Yun