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BIBI on ‘TODAY Show’… First Korean Female Solo Artist to Appear

  • 이소연 기자
  • 2025-07-02


BIBI has firmly established her presence as a global artist.
BIBI appeared on NBC’s ‘TODAY Show’ on May 30th (local time), performing a live stage on the show’s signature music segment, ‘Citi Concert Series.’ This marks the first time a Korean female solo artist has appeared on the show, garnering significant attention from music fans worldwide. ‘Citi Concert Series’ is NBC’s leading live music program, having featured world-renowned musicians such as Adele, Taylor Swift, Billie Eilish, BTS, and Dua Lipa. Having become a program that symbolically represents the flow of American pop music, BIBI’s appearance on this stage is meaningful in terms of both symbolism and influence.
Introduced as a “global superstar,” BIBI performed the title track ‘Apocalypse’ from her second full album, ‘EVE: ROMANCE.’ Her performance, infused with BIBI’s unique sensibility, received a hot response from the audience. Immediately after the broadcast, the performance video was uploaded to NBC’s official YouTube channel and SNS, rapidly spreading among global fandoms.
This performance is an extension of BIBI’s first world tour, ‘2025 BIBI 1st World Tour [EVE].’ In June alone, BIBI toured 11 major cities in North America, including Chicago, Toronto, Boston, New York, Washington, Atlanta, Austin, and L.A. Starting in August, she will focus on Asia, continuing her grand world tour across 23 cities. Reactions from global media are also noteworthy. “It was a performance that pierced through the narrative of emotions without explanation. It was a once-in-a-lifetime experience,” and “BIBI freely reveals her raw charisma and honest inner self on stage, transcending various personas,” Forbes and Euphoria, among other major outlets, have been spotlighting BIBI one after another.
Previously, BIBI proved her influence on the global stage by appearing twice at the large-scale American music festival ‘Coachella’ as the first Korean female solo artist. Through her first world tour, BIBI is expected to further expand her position as a global artist.
Written by Kim Su JinTranslated by Lee So Yun 
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