FIFTY FIFTY has opened a new chapter in their career with remarkable success.
According to Hanteo Chart, a leading album sales tracker, FIFTY FIFTY’s third mini-album, 'Day & Night,' achieved a career high in initial album sales, easily surpassing the first-week sales of their previous release, 'Love Tune.'
FIFTY FIFTY demonstrated explosive growth, concluding their first-week sales with a figure approximately five times higher than that of their previous album.
'Day & Night' marks the beginning of a new chapter for FIFTY FIFTY, depicting the emotional journey of five girls as they search for their 'true selves.' The album features a total of six tracks, each with a distinct mood and emotional tone, arranged under the themes of 'Day' and 'Night,' creating a natural narrative of emotions that flows like the course of a day.
In particular, the main title track 'Pookie' and the sub-title track 'Midnight Special' showcase FIFTY FIFTY’s contrasting charms and have garnered significant love from fans. The album’s tracks, which demonstrate a more mature musical color, are also captivating global listeners.
Following its release, the new album and 'Pookie' not only entered the charts of major domestic music sites but also demonstrated their presence on overseas charts such as Spotify, Apple Music, and iTunes, solidifying their foothold both domestically and internationally and proving their global popularity.
The music video for 'Pookie' has surpassed 10 million views and continues to rank high on YouTube's Trending Music list. FIFTY FIFTY plans to continue actively engaging with fans through various music shows, entertainment programs, and the release of diverse content.
Written by Kim Su JinTranslated by Lee So Yun